EPLI uses survey and ethnographic research to learn about the realities of philanthropy for High Net Worth individuals and those who support them. Research ranges from observational to controlled choice experiments, and directly influences the tools and resources EPLI creates to increase the effectiveness of giving. Areas of inquiry include donor motivations, donor needs, and leveraging intermediaries.

Guiding Questions

Donor Motivations

What motivates HNW and next generation donors to improve their commitment to solve social problems? How do we inspire HNW and next generation donors to become outcome-focused philanthropists?

Donor Needs

What are the current needs of outcome-focused HNW philanthropists? How are available resources addressing those needs? What are the unmet needs? What experiences, resources, and information help donors clarify their goals and increase their impact?

Leveraging Intermediaries

How can intermediaries (e.g., wealth managers, estate planners, and accountants) increase HNW donors’ philanthropic impact?


Select Research Outputs

See Publications page for research outputs.