Charting Impact Choice Experiment (December 2018)

Several Web services that provide donors with information about nonprofits invite the organizations to report on their goals, strategies, and accomplishments by answering five “Charting Impact” questions. But do donors understand and make appropriate use of these answers when assessing the nonprofits and allocating funds to them?

The Stanford PACS Effective Philanthropy Learning Initiative (EPLI) conducted a choice experiment for HNW and everyday donors to answer this question. This report discusses our findings around how donors are influenced by different types of information, such as success stories and quantitative metrics, and presents the ensuing implications for how nonprofits might more effectively communicate their mission, strategies, and results to donors.

To obtain a copy of the supplement to this report, email This project was funded by The David and Lucile Packard Foundation.