Digital Civil Society Lab

Enabling Great Employee Engagement

Overview

How can companies engage their employees in smarter, more informed charitable giving? With new data sets, online volunteering and information sources, and ever-more networking tools, there are many opportunities to experiment with employee giving programs. 

Research Questions

  • How can companies engage their employees in smarter, more informed charitable giving?
  • What barriers exist and how can they be overcome through technological tools, status signals, incentives, behavior nudges, or corporate policies? 
  • Can we learn things from employee giving that would generalize to retail donors? 
  • What are entry points for the work? What are the needs of the users?
  • How do organizations build a loop from entry level giving to a culture of giving to measuring impact of giving?
  • Can we engage data platform companies in building tools for the field? 
  • Can we engage employees to help companies engage their peer companies in bigger issues? 
  • Are there A/B tests to be done within or across companies’ employee giving programs?
  • How can we diversify participants so that we’re learning from and sharing with companies with biggest impact?  

Process

In partnership with Liquidnet for Good, Microsoft, and Yahoo for Good, the Digital Civil Society Lab hosted an invited group of corporate and civil society leaders at Stanford on July 22, 2015 for a day-long workshop to exchange ideas and prototype new possibilities.

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