publication

Profitable business models and market creation in the context of deep poverty: A strategic view.

Profitable business models and market creation in the context of deep poverty: A strategic view.

Seelos, C., & Mair, J. 2007. Academy of Management Perspectives, 21(4): 49-63.

Seelos-Mair_AMP-2007-Profitable_business_model_and_market_creation_in_the_context_of_deep_poverty_A_Strategic_View