PACS news/October 21, 2021
Perpetual launches Australian Philanthropy Toolkit with Stanford
Australians to access world-class resources on philanthropy, wealth transfer and family engagement
Perpetual Private has launched an Australian Philanthropy Toolkit (the Toolkit) as part of its ongoing
partnership with the Stanford Center on Philanthropy and Civil Society (Stanford PACS), based in
Developed by Stanford PACS and adapted for the Australian market by Perpetual, the Toolkit is the first
of its kind in Australia, providing a practical step-by-step resource designed to help individuals, families
and advisers engage in thoughtful conversations, be effective in their charitable giving and anchor it
around what matters most to them throughout their philanthropic journey.
Perpetual Private’s Managing Partner for Community & Social Investment, Caitriona Fay said: “Our work
across the sector tells us that many individuals and families are interested in philanthropy, but don’t know
where to start, or have a clear roadmap to ensure their giving will be impactful. The Toolkit offers a much-needed resource that can support their journey and the development of effective philanthropy in
Currently, Australia is experiencing the largest intergenerational wealth transfer in history and, despite
the impact of the global pandemic, the desire and commitment of Australians to give remains strong.
Over the last 12 months, 74% of Australians have given financially to charities and not-for-profits.
“With the largest intergenerational transfer of wealth currently underway, the Toolkit provides
philanthropists with a path forward. It encourages individuals and families to think about their values, find
their focus and consider which giving vehicles and causes might suit their intentions. It also prompts them
to work through any issues and opportunities such as family dynamics – that can include transferring
wealth at the right time and in the right way, or establishing a family foundation where multiple
generations can get involved,” added Ms Fay.
Erinn Andrews, Director of Philanthropy Research and Education at Stanford PACS said: “Advisers can
also play a key role in helping their clients through this process. In the US, we saw rising expectations
from clients for advisers to address philanthropic planning, while research from the US Trust revealed that
these expectations are not being met. Less than half (45%) of clients were satisfied with the
conversations and information their advisers were providing them about philanthropy.
“As a result, and through leveraging our years of research about best practices and through focus groups
and user testing with donors, wealth advisers, and philanthropy experts like Perpetual, we developed the
Toolkit specifically to support advisers in guiding their clients through this process. The Toolkit is a practical, hands-on, easy-to-use resource that can be customized to meet the needs of any individual or
family. It takes into consideration identified challenges of becoming an effective philanthropist and
provides guidance around impact-orientated philanthropy.
“There isn’t a definitive way to be a philanthropist and we developed the Toolkit with that in mind. The
process starts with a values-based goal, but the journey can take any number of directions. What matters
is that you make informed, thoughtful decisions and continue learning along the way. This can be done as
an individual, with your family and in collaboration with your adviser.”
Ms Fay commented, “Through our partnership with Stanford PACS, we’re delighted to provide this
valuable resource to philanthropists in Australia. With this collaboration and knowledge sharing, we can
empower philanthropists and their advisers to enhance the development of philanthropy across the
The Philanthropy Toolkit is available to download here.